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These are the Keys to Building Strong Sales Relationships

January 08, 2018

What’s the secret to making more sales and keeping loyal customers, you ask? It’s not about a perfectly crafted pitch or daily cold calls, though these are important elements. Skilled salespeople know that success in sales is all about building relationships.

Build Rapport with Conversation

Don’t just jump straight into a rehearsed sales pitch. A better sales relationship will start like any other personal relationship: with conversation and building trust. Get to know your sales prospects and understand the core mission of their business or organization before selling them on anything.

Successful sales teams can balance ongoing customer relationships with the ability to grow their presence in a particular market. This includes researching common problem-solving solutions, qualifying available prospects, and checking in on existing customers regularly.

Be A Good Listener

When you give them the chance, potential customers will tell you what they need through their conversations with you. Listen closely to any pain points and business nuances they point out, and use these notes as inspiration to solve their problems.

This can work whether you’re selling office equipment, cars, or anything in between. Rather than just selling your products blindly, you’ll have a better understanding of customer needs and a better chance of converting them into loyal, long-term customers.

Provide Solutions to Problems

At Pacific Office Automation, it’s our goal to provide useful solutions for businesses so that we can help you say, “Problem Solved.” From printer leases to VoIP system installations, POA salespeople are here to help you solve common business problems. Visit our blog to find more tips for success at work.

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Get in touch with a printer expert

With offices in Oregon, Washington, California, New Mexico, Arizona and Utah, Pacific Office's top-notch sales team and technicians are quick to respond to service and repair requests and offer overall technical support.

Call or e-mail us today to learn more about our multifunction printers, IT services or submit a service work order. We'll be there to help you say, "Problem Solved."