The Power of Print: Why Some Things are Better Off on Paper

September 17, 2018

Despite rapid advances into digital communications, publishing and more, there is something special about being able to hold a piece of print media in your hand, whether a glossy magazine, letter, or stack of photos. Would you agree? In this blog, we’re going to breakdown why we think print is here to stay.

Old School Engagement

Even when it seems like the whole world has a smartphone, many people still take in news through magazines and newspapers, handwrite letters to loved ones. Businesses offer postcards, business cards, and more.

Do you prefer to feel tangible pages as you’re reading? Unlike digital communications, print media touches more senses, often making the content more memorable and effective. In direct mail for example, senders can also add personal handwritten touches such as a signature, which isn’t possible in an email.

Direct Mail Effect

As we just mentioned, not everyone prefers digital communication. Direct mail lives on as an effective form of business communication because it’s pervasive. According to inkondapaper.com, 70% of direct mail gets opened. Unlike email, which can be filtered or deleted without being looked at, direct mail reaches mailboxes and real people.

Send a New Audience to Your Website

For those who 1) don’t interact with your business online or 2) aren’t aware of your online presence, direct mail is the ideal outlet to convert offline customers into website visitors. Without printed marketing materials, it can be much more difficult for businesses in certain industries to grow an online following. Integrate your marketing efforts by directing customers to your website or social media profiles from your print materials.

Don’t Forget Digital

In today’s world, an effective marketing campaign isn’t complete without a digital component. Besides visiting your website, customers are likely to seek you out on search engines and social media platforms. How can your business make the most of digital channels?

• Invest time in social media posting & engagement.
• Boost search engine optimization efforts for your website.

Most importantly, digital channels should match the messages you send in printed mail. That way, customers will see a consistent story no matter where they encounter your brand.

Partners in Printing

At Pacific Office Automation, printer ink runs through our blood. From modest desktop printers to massive production printers, we carry office equipment for all your business needs. Visit our website to browse our wide selection of printers available for sale.