Despite rapid advances into digital communications, publishing and more, there is something special about being able to hold a piece of print media in your hand, whether a glossy magazine, letter, or stack of photos. Would you agree? In this blog, we’re going to breakdown why we think print is here to stay.
Even when it seems like the whole world has a smartphone, many people still take in news through magazines and newspapers, handwrite letters to loved ones. Businesses offer postcards, business cards, and more.
Do you prefer to feel tangible pages as you’re reading? Unlike digital communications, print media touches more senses, often making the content more memorable and effective. In direct mail for example, senders can also add personal handwritten touches such as a signature, which isn’t possible in an email.
As we just mentioned, not everyone prefers digital communication. Direct mail lives on as an effective form of business communication because it’s pervasive. According to inkondapaper.com, 70% of direct mail gets opened. Unlike email, which can be filtered or deleted without being looked at, direct mail reaches mailboxes and real people.
For those who 1) don’t interact with your business online or 2) aren’t aware of your online presence, direct mail is the ideal outlet to convert offline customers into website visitors. Without printed marketing materials, it can be much more difficult for businesses in certain industries to grow an online following. Integrate your marketing efforts by directing customers to your website or social media profiles from your print materials.
In today’s world, an effective marketing campaign isn’t complete without a digital component. Besides visiting your website, customers are likely to seek you out on search engines and social media platforms. How can your business make the most of digital channels?
Most importantly, digital channels should match the messages you send in printed mail. That way, customers will see a consistent story no matter where they encounter your brand.
At Pacific Office Automation, printer ink runs through our blood. From modest desktop printers to massive production printers, we carry office equipment for all your business needs. Visit our website to browse our wide selection of printers available for sale.← Back
With offices in Oregon, Washington, California, New Mexico, Arizona and Utah, Pacific Office's top-notch sales team and technicians are quick to respond to service and repair requests and offer overall technical support.
Call or e-mail us today to learn more about our multifunction printers, IT services or submit a service work order. We'll be there to help you say, "Problem Solved."
Combining our solid infrastructure with Pacific Office Automation's long-term success, we're able to better serve our clients. You are now visiting our new website.