At Pacific Office Automation, we have deep roots in the communities we serve. One of the ways we connect with the people of Portland is through sports sponsorship of its beloved sports teams, the Portland Trail Blazers and the Portland Winterhawks.
If you’re wondering “What is sports sponsorship”? It’s a mutually beneficial relationship between a sports team and a company, in which the company lends funds or resources and, in return, the company’s branding is displayed in some regard (for example, on the jersey).
Sports are one of the greatest unifiers in any community. Regardless of job, income, race, gender, or religious affiliation, everyone can relate to the feeling of watching Damian Lillard sink a game-winning shot or the sound of the crowd getting revved up as the Winterhawks enter the rink. Celebrating your team’s wins (or sharing the disappointment of a loss) provides common ground.
Yet, the benefits of sports sponsorship extend beyond just the pride of seeing your company logo in bright lights. Lending your support to sports teams is also a smart way to market your company. By sponsoring a team, your branding will be seen by a wide audience, both in-stadium and on television and other media outlets.
Additionally, sponsorships can help to bolster the view of your company. If your sponsored team is connected to community efforts such as children’s after-school or sports programs, by association, your company will be seen as one which contributes positively to the overall health of your community.
One unexpected benefit of sponsorship if the opportunity to network with other local businesses. Often, companies work in conjunction with other related organizations to sponsor a team. For example, a video production firm might co-sponsor a team with a local sound engineering firm. In this way, sponsoring your city’s team can be a good venue in which to build valuable and genuine connections with other businesses in your area.
Lastly, sponsoring a sports team has the in-company benefit of improving overall company morale. Having something to rally behind and converse about strengthens relationships between colleagues and imbues an exciting, optimistic energy in the workplace.
Pacific Office Automation, is one of the most-recognized company sponsors in Portland. We’re proud to provide workflow solutions to the companies we work with and to support the Portland Trail Blazers, Portland Winterhawks, and the fans that make the Rose City great. You can read more about how we are involved in the communities serve on our blog.
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