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How to Show Customer Appreciation

June 19, 2017

When you run a business, it’s important to show your customers or clients that you appreciate their patronage and care about more than just their pocketbooks. We believe in long-term partnerships with our B2B customers, so it’s important to us that they feel valued.

There are endless ways to show customer or client appreciation. In this blog, we’ll share a few popular customer appreciation ideas you can try:

Send Handwritten Notes

While many of us turn to a quick email to reach out or follow up with a customer, consider going the extra mile by taking the time to handwrite a note for a birthday, thank you, or just to let them know you’re thinking about them. Everyone loves a handwritten card, including your customers. This small gesture is bound to make them feel appreciated.

Profile a Customer

This works especially well for B2B companies, because your customers also have businesses of their own. By highlighting a customer on your website or social media, you’ll not only be promoting your work for them but also giving them additional visibility. Watch our "Legendary Customers" video to see this in action!

Listen and Anticipate Problems

To have a valuable partnership, it’s important to listen to your customers to understand their pain points. Once you do this, you’ll be able to solve problems before they arise. For example, if we know our customer runs a document-heavy business, we can provide a multifunction printer to support their high output and regular maintenance to prevent frequent printer breakdowns.

Offer VIP Treatment

Customers love when you go above and beyond for them. At Pacific Office Automation, we host annual golf tournaments in Phoenix and Portland and invite our customers to spend a day on the golf course with us. You can offer special treatment to loyal customers through invitation-only events, early access to new product releases, or special discounts or freebies, to name a few.

Become a Customer

At POA, we put customers first. Whether you’re hosting an exclusive event or simply sending a handwritten note, it’s important to show your customers that they’re a top priority.

If you’re interested in partnering with us for your business, sign up for a free workflow analysis so we can learn about your needs and come up with effective, personalized workflow solutions.

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